Advanced Google Retargeting Strategies for Realtors

Optimize Website Retargeting

— Not every visitor to your website converts on their first visit. Retargeting campaigns track your website visitors across the internet, displaying targeted ads to encourage their return. Whether your goal is form submissions, booking calls, or purchases, retargeting is exceptionally effective for nurturing leads and converting them into clients.

Enhance Your Conversion Rate Optimization

— Drive higher conversion rates by leveraging targeted retargeting ads that bring back lost website traffic. The impact speaks volumes: retargeted visitors demonstrate a 70% higher conversion rate compared to those not retargeted, while retargeting ads themselves achieve 2-4 times higher conversion rates than standard display ads.

Maximize Your ROI Growth

— Retargeting offers superior ROI compared to standard advertising methods, leveraging its higher conversion rates to amplify returns on your initial traffic investments. Each visitor who exits your site without converting represents a lost opportunity and wasted resources. Retargeting addresses this by strategically re-engaging these prospects across various platforms, ensuring they return to your site and move closer to conversion.

Track Buyers & Sellers Across the Web

— Targeting ads to your website visitors as they browse elsewhere online significantly boosts the likelihood of their return and conversion. Many potential leads require multiple engagements before committing. A well-planned retargeting strategy keeps your offerings top of mind, enticing them to revisit and explore your latest construction developments. Each subsequent visit substantially increases the chances of engagement or lead capture.

FAQ: Google Retargeting Ads

How does retargeting for real estate marketing work?

Retargeting displays your online ads to users who recently visited your website. As potential leads search the web after leaving your site, they see your ad on other sites based on the searches they conduct. The purpose of the ads is to convince them to return to your site.

What is retargeting in real estate?

Retargeting ads are designed to re-engage visitors who visited and interacted with some element of your website or landing page but left without inquiring, booking a showing or filling out a form.

What is an example of retargeting?

An example of retargeting is display ads for cart abandoners on an e-commerce website or visitors who have browsed your website in the past but haven't made a purchase. For realtors, retargeting would be triggered if a user interacts with an element on your site or leaves without filling out a form. The goal for real estate agents is to push them to the end of the conversion funnel and turn them into clients.

What platform is best for retargeting?

Google is widely considered to be the best retargeting platform but other popular ones include AdRoll, LinkedIn Custom Audiences, Criteo, Outbrain and Retargeter.

How big of an audience do you need for retargeting?

There is no exact number of visitors needed for a retargeting campaign. Yet, it's recommend to have 100 or more visitors in an audience segment that's added to a retargeting campaign.